Fade 2 Karma
Branding | Visual ID | Social Media
The leading esports and gaming media company with a full service talent management house.
F2K
F2K did not have a cohesive and standard visual identity for its documentation and social media arts, despite the logo and well-defined colors.
It was then that the idea of developing the graphism in angled rectangular shapes for the company’s visual id came from the logo. Along with this, the identification of Montserrat typography in italic as the standard font family of identity.
Client
Fade 2 Karma
Sector
Esports and Streaming
Disciplines
Branding
Visual ID
Social Media
Responsible Company
Fade 2 Karma
Partners
Gabriel Galerum
Project team
Tim Bergmann
Mateo Arias
Aleks Stojkovi
Allan Andrade
