Instituto ACIM
Branding | Visual ID | Logo
The ACIM Institute has as goal the development of startups and small business. It belongs to ACIM, the commerce association of Maringá.
The business and startup development is the base idea for the logo concept.
The pictogram makes relation with a gauge, to bring the idea that it is part of a function system, and the center pointing elements brings the idea of a core since the the institute is a research center for business aswell.